More than Beer at New England Breweries

If you’re not a big beer lover, but you’ve got the opportunity to visit a brewery, you may just find it more interesting than you think. I accompanied my son Kevin to several breweries on our trip to New England, and while, Kevin sampled a variety of malts, stouts, ales and pilsners, I strolled the breweries’ gift shops and lobbies finding diy eye candy among the ambiance set by each brewery.

We stopped off at three different breweries.

Each one with it’s own flare for style, branding, and decor, but all pretty juicy with inspiration for game rooms, man caves, gardens, porches and more.

Magic Hat Brewing Company – South Burlington, Vermont

Funky, rusty, whimsy, magical…hip

Brew Collection includes names like:-


This rusty silo at Magic Hat was sure an attention getter.

There’s a winding staircase inside and you can climb up and look out the arched windows at the top.

I was thinking a mini version of this as a birdhouse in the garden…



This corrugated metal tubing was used everywhere inside the Magic Hat lobby and gift shop.  It was used as cubbies for tee shirts and such, and even as a garbage cans in the bathrooms;)




Shot glasses and other sale items donned the inside of this vintage refrigerator.


 Magic Hat brew collection includes names with a hint at psychedelia, enchantment, carnival:

(Potion) #9

Hocus Pocus

Circus Boy

Dream Machine

Hop Drip

Shipyard Brewing Company – Portland, Maine

Nautical, rustic, mysterious,…pirate-y


If you look to the far right, I believe that’s the Atlantic Ocean out there.

You may also notice, it’s kinda snowing…(this should have been our clue) we did this tour right before we headed north in Maine and got stuck in that snow storm that I mentioned in part 2 of Taste of New England.


Swag of hopps is the new ivy.


Beer barrel storage= coolness


Can you relate to any of these?  Mine would be the “free idiot test”.


Give it a quick sanding and mehhh, forget the stain… it’s perfect!  Now let’s have that beer!

What do you think of this raw wood look?  I’m lovin’ it!


Oh buoy, these are cute!

Shipyard’s brew collection names include words you might here out of a fisherman’s mouth (that aren’t swears):

Blue Fin Stout

Old Thumper

Red Rye IPA

Chamberlain Pale Ale

Black IPA

Samuel Adams Brewing Company – Boston, Massachusetts

Classical, historical, independent, …rebellious


Sam Adams Brewery is located inside a block long brick building right in the middle of an old Boston neighborhood.


I see some New England color!


 More un-stained, bare wood.  It must be a beer drinker thing??!

These adirondacks are fabulous.  If I had some of my own, I don’t think I’d let anyone sit on them;)


Beer barrel turned pub table, turned checker board game with bottle cap checker pieces.

Lot’s of ways to turn up the diy on this idea.


Sam Adam’s lobby/ gift shop was enormous.  There was plenty of sensory displays to explore like this spice collection that is used in many of their beer brew flavors.

I couldn’t help but admire the wheat sack table cloth, while I was sampling the spices, either.


Hopps to beer is like grapes to wine.  It makes each brew and brand more unique.

Brew Collection names reference the Revolutionary War:

Rebel Rouser

Rebel Rider

Escape Route

White Lantern

Porch Rocker

As you can see there is more than beer on a brewery tour.

All three breweries are making beer, but each one of these brands has created an atmosphere that is welcoming to both beer lovers and the not-so beer lovers alike.

After seeing this would you consider visiting a brewery on your next road trip or vacation?  I wouldn’t have considered it much before our New England trip, but now I’d be willing in the future.

Bottoms up ~ Amy

You might also like:

Easy Guinness Brown Bread

Beer Box Storage

All New England Posts


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5 Responses to More than Beer at New England Breweries

  1. Cheryl in Wisconsin April 2, 2015 at 9:43 am #

    I love creative retail spaces!

  2. chris aka monkey April 2, 2015 at 11:42 am #

    amy how cool, i would never suspect such fun in a brewery tour, and i can almost smell the hops thanks for sharing xx

  3. Doreen@househoneys April 3, 2015 at 9:01 pm #

    I’m continually amazed at how much you did during your trip to New England Amy. You must have tons of energy!

    Happy Holiday weekend!

  4. Feral Turtle April 5, 2015 at 7:11 am #

    What a fantastic trip you guys had! I shared this post with hubby and he’s heard of two of the breweries. In fact he has tried beer from the last brewery which he said was available in Canada. I love that checkerboard using beer caps!! What a cool idea.

  5. Bliss April 21, 2015 at 8:07 am #

    I agree, you don’t have to like beer to enjoy tours. We always tour brewerys, heck we haven’t made our way yet through all the ones in Minnesota and Wisconsin, but it’s fun to see how things are made. Samples are secondary.

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